One of the biggest mistakes many families make is assuming they won’t receive any aid from colleges and universities. Parents frequently put a stranglehold on their child’s college list and tell them that they can only attend an in-state institution because that’s all they believe they can afford. The myth of one price for all is simply not accurate.

The reality is that paying for college is more similar to paying for an airline ticket, i.e., you could be sitting next to someone who paid twice what you paid or, unfortunately, that person across the aisle or in the dorm room next door may have paid remarkably less than you.

Financial aid is more available and abundant than a lot of families realize. This is especially true at the most selective and most expensive colleges. These colleges and universities have exceptionally large endowments. As college tuition has soared beyond the grasp of many families, these institutions have been pressured to raise the income threshold that allows families to receive aid.

Lynn O’Shaughnessy, my go-to guru for all things related to financial aid as well as a best-selling author and nationally recognized higher education expert who shares advice on her blog wwe.collegesolution, illustrated this phenomenon with this example:

“The parents in my hypothetical family have a gross income of $300,000, with $100,000 in taxable assets. (Aid calculations don’t take into account retirement assets, so a family could have millions in retirement accounts without jeopardizing aid.) My couple has one Princeton-bound student and another headed to another university. When I ran the numbers, Princeton would provide the student with a grant of nearly $26,000 for freshman year.”

It does seem remarkable that a family earning $300,000 annually would qualify for $26,000 in need-based aid. It also seems counter-intuitive that a pricier college might end up being cheaper than the sticker price on a less expensive school, but that is why financial advisors recommend that everyone complete the financial aid forms.